SAF Learning
Strategies for Communication with Southern Landowners
Includes a Live Web Event on 07/23/2025 at 1:00 PM (EDT)
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- Non-member - $10
- Member - Free!
Webinar information
Keeping Forests focuses on expanding markets for the private landowners in the Southern US who steward private forests. Laura and her team have been working on a variety of new ways to reach private landowners. They are testing different social media techniques and behavioral modification communication pathways commonly used in the medical field. In this Sustainability and Certification Community of Interest webinar, she will discuss the latest news from Keeping Forests, new techniques they are using to reach landowners, and information about those results, both positive and negative.
Communities of Interest are another way to receive, contribute, and add value to your SAF membership. LEARN MORE about SAF Communities of Interest or how to join the Sustainability and Forest Certification Community of Interest. JOIN SAF to engage in a community of interest and tap the growing membership benefits.
Is this webinar for you?
This discussion is for anyone interested in how to better communicate forestry messages to landowners in the South. Policy-makers and field foresters alike will benefit from strategies to improve on reaching landowners.
Registration
1. Click REGISTER to the right of the webinar title. Be sure to log in with your SAF account username and password.
2. After checking out, the webinar will be available on your MY DASHBOARD page here on ForestEd.
For group registrations or registering someone other than yourself please contact membership@safnet.org or 202-938-3910.
Pricing
Registration is FREE ($0) for SAF members. Members still need to register to gain access to the webinar.
SAF Non-member price is $10. Join SAF today to access Community of Interest webinars for free and other growing member benefits. Affiliate membership is now available!
Webinar access
The webinar is scheduled for live viewing on Wednesday, July 23, 2025 at 1:00 pm ET. The Zoom Webinar platform will be used for the presentation. Be sure to connect to the webinar using a device approved to access Zoom.
The webinar is accessible within the Contents tab (to the right of the Overview information).
Webinar duration
This webinar is 1 hour.
Learning objectives
Upon successful completion of this webinar, you will be able to:
1. Identify the mission of Keeping Forests.
2. Use social media to reach private landowners.
3. Apply communication strategies adapted from the medical field to change behaviors.
4. Explain how these communication strategies are applicable to forest certification and sustainability.
Rubric
Successful completion of the webinar is measured by viewing the entire webinar and completing the evaluation.
Evaluation
Participant feedback is appreciated to help the Community of Interest and presenters continually improve webinars for future programming.
CFEs
Upon successful completion of this webinar, you will earn 1.0 CFEs in Category 1. CFEs will automatically be added to your CFE record located on www.eforester.org.
Certificate
Upon successful completion of this webinar and the evaluation, participants may download and print a certificate verifying completion of the webinar and earning CFEs. CFEs will be uploaded to participant CFE records by the end of the day (11:59 pm ET).
Return to Webinar (live or archived)
Once you are registered for the webinar, access this webinar within your MY DASHBOARD. Prior to the start time, the webinar will be listed under "Upcoming Live Events." Following the end of the webinar, the webinar will be accessible within the general listing of registered items of YOUR DASHBOARD. The archived webinar will be available for 1 year following its live air date.
Webinar Resources
Additional resources are available within the Resources tab and within the Contents tab.
Need Help?
For ForestEd questions, visit FAQs, email ForestEdSupport@safnet.org, or check out the registration quick tips in the Handouts tab. For questions about this Community of Interest, contact the Sustainability and Forest Certification Community of Interest Chair Tom Kain at tkain@us.fsc.org. For technical assistance and questions about this webinar, email ForestEdSupport@safnet.org.
Refund
This is a non-refundable item. Please view FAQs for additional information.
Laura Calandrella
Executive Director
Keeping Forests
Laura's career in forestry spans 20 years. She began her work internationally in Latin America before settling in the southeast. She spent 10 years in various leadership roles at the U.S. Forest Service before launching her consulting practice focused on collaborative conservation. She has been engaged in Keeping Forests since its inception in 2016. Keeping Forests focuses on expanding markets for the private landowners who steward this important resource.
Tom Kain (Moderator)
Senior Manager for Forest Management Certification Markets
Forest Stewardship Council (FSC)
Tom has been an SAF member since 1992. He earned my BS in Forestry and an MS in Natural Resources from Cal-Poly Humboldt in 1995 and 1996 respectively. Tom has worked in both the land management and wood procurement areas of forestry. His career started on the West Coast, but he has lived and worked in Eastern Tennessee for the past 18 years. Tom was the Tennessee Tree Farm Chair from 2007 through 2008, the Tennessee SFI SIC Chair from 2014-2017, KT Vice-Chair in 2018, KT chair in 2019, KT Policy Chair for 2020, and the E6 Sustainability and Certification Community of Interest Vice-Chair in 2022. In his current role for the Forest Stewardship Council US, he assists the forest management certificate holders in the US.
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