How to Market Urban Wood with New UWN Marketing Materials

Includes a Live Web Event on 06/24/2025 at 1:00 PM (EDT)

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Webinar information

UWN and the Sustainable Resources Institute are excited to unveil new marketing materials for the Urban Wood industry and ALL involved! These materials target multiple sectors in the urban wood industry, containing useful marketing tools for arborists to end-users. Whether you are a UWN member, or you are interested in the UW movement, these materials (included in your UWN membership) can help your business ‘tell the urban wood story’ and enhance credibility for your brand! Come learn, see, and discuss everything from brochures to billboards – even a few cool t-shirt designs!

Is this webinar for you?

This webinar is intended for those interested in the design process of a new brand for Urban Wood. Those who are members of UWN, or looking to get involved in UWN will find this webinar interesting.

Registration

1. Click REGISTER to the right of the webinar title. Be sure to log in with your SAF account username and password.

2. After checking out, the webinar will be available on your MY DASHBOARD page here on ForestEd.

For group registrations or registering someone other than yourself please contact membership@safnet.org or 202-938-3910.

Pricing

SAF and UWN Member: $10

Non-member: $15

UWN Members will receive a promotion code through the UWN listserv, to use for registering at the SAF member price of $10.

Join SAF TODAY to take advantage of the growing member benefits, including course savings, free community of interest webinars, and more. Affiliate membership is now available!

Webinar access 

This webinar aired on Tuesday, June 24 at 1pm ET. Its archived recording will be available until April 29, 2026 at 11:59pm ET.

Webinar duration

The duration of this webinar is 1 hour.

Learning objectives

Upon successful completion of this webinar, you will be able to:

1. Identify features of the new UWN Marketing Toolkit.

2. Discuss how marketing professionals effectively use brands.

3. Describe how aligned messaging can help to grow an Urban Wood business.

Rubric

Successful completion of the webinar is measured by participating in the entire webinar and completing the evaluation.

Evaluation

Participant feedback is appreciated to help the presenters and webinar partner continually improve webinars for future programming.

CFEs

Upon successful completion of this webinar, you will earn 1.0 CFEs in Category 1. You will need to complete a short quiz with a 80% correct rate to receive your CFE. CFEs will automatically be added to your CFE record located on www.eforester.org by the end of the day (11:59 pm ET).

This program is currently being evaluated for ISA CEUs.

For ISA pre-approved webinars, SAF will report ISA CEU completions on a monthly basis for ISA CEU approved programs.

Certificate

Upon successful completion of this webinar and the evaluation, participants may download and print a certificate verifying completion of the webinar and earning SAF CFEs. CFE certificates will only be available until April 29, 2026 at 11:59pm ET. 

Return to Webinar

Once you are registered for the webinar, access this webinar within your MY DASHBOARD. Prior to the start time, the webinar will be listed under "Upcoming Live Events." 

Following the day of the webinar, you can return to download your certificate accessing the webinar information within the general listing of YOUR DASHBOARD for 12 months following the webinar. The webinar product will become inaccessible on June 24, 2026 at 11:59 pm ET.

Need Help?

For ForestEd questions, visit FAQs, email ForestEdSupport@safnet.org, or check out the registration quick tips in the Handouts tab. For technical assistance and questions about this webinar, email ForestEdSupport@safnet.org.

Refund

This is a non-refundable item. Please view FAQs for additional information.

Scott Pryor

Founder & CEO

Pryor Design Co.

Scott has 24+ years in the brand design business and is a master of the creative development process. A 1990 graduate of Eastern Michigan University, he’s a member of the AIGA since 1996, a winner of numerous industry awards in corporate/brand identity, packaging, print, collateral, and interactive design. Other passions include the appreciation of wine labels, running every morning, and simplicity.

Rick Siewert (Moderator)

Owner/Vice President

Wood From The Hood

Rick is the Vice President and Co-Owner of Wood From The Hood, a producer of reclaimed urban lumber and custom wood products from the Twin Cities urban forest. Today they process over 100,000 board feet of lumber per year, and ship products nationwide.

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Webinar: How to Market Urban Wood with New UWN Marketing Materials
06/24/2025 at 1:00 PM (EDT)  |  60 minutes
06/24/2025 at 1:00 PM (EDT)  |  60 minutes You may join this webinar 5 minutes early. If the time of the webinar has arrived and you do not see a way to join, please refresh your page and check again.
Evaluation
7 Questions
7 Questions Please complete the evaluation to help inform the continuous improvement of future programming.
CFE Credit: Webinar: How to Market Urban Wood with New UWN Marketing Materials
1.00 CAT1 credit  |  Certificate available
1.00 CAT1 credit  |  Certificate available Download, save and print for your records. Your CFEs will be posted to your SAF CFE record today.
OPTIONAL: ISA CEUs
1 Question
1 Question Complete ONLY if you are certified with the International Society of Arboriculture (ISA). SAF will report CEU completions to ISA on a monthly basis.