How Anatomical Features of Urban Wood Create Unique Designs


Webinar information

Urban wood products are unique and every piece is different. Customers are impressed by the various features that give a slab or piece of lumber a one-of-a-kind, outstanding appearance. From a sales perspective, there is an opportunity to introduce potential customers to the features of the product. This component of the "sales pitch" makes urban wood products distinct from other wood products. This webinar helps us to pause and understand what the buyer sees and how we can better convey what we see and understand about wood anatomy to inform the sales and marketing strategy while elevating awareness of the value, significance, and opportunity for urban wood utilization.


John Mahoney, Street Tree Revival Program Manager - West Coasts Arborists (CA)

Dr. Alex C. Wiedenhoeft, Research Botanist and Team Leader - Forest Products Laboratory, Madison, WI

Is this webinar for you?

This webinar is intended for arborists, urban foresters, and all individuals involved in the salvaging, milling, and processing of urban wood resources. It is additionally intended for those interested in how wood anatomy can enhance or affect end products. Anyone who has a love for urban, salvaged, and reclaimed wood will benefit by learning more about communicating about wood anatomy to a buyer. 


1. Click REGISTER to the right of the webinar title. Be sure to log in with your SAF account username and password.

2. After checking out, the webinar will be available on your MY DASHBOARD page here on ForestEd.

For group registrations or registering someone other than yourself please contact or 202-938-3910.


SAF and UWN Member: $10

Non-member: $15

UWN Members will receive a promotion code through the UWN listserv, to use for registering at the SAF member price of $10.

Join SAF TODAY to take advantage of the growing member benefits, including course savings, free community of interest webinars, and more. Affiliate membership is now available!

Webinar access 

The webinar is scheduled for live viewing on Wednesday, May 8, 2024 at 1 pm ET. The Zoom Webinar platform will be used for the presentation. Be sure to connect to the webinar using a device approved to access Zoom.

Access this webinar within the Contents tab (to the right of the Overview information).

Webinar duration

The duration of this webinar is 1 hour.

Learning objectives

Upon successful completion of this webinar, you will be able to:

1. Identify the common anatomical features that make up the unique appearance of urban wood products.

2. Recognize the anatomical features identifiable early in the milling process which can improve the value of a product.

3. Discuss how individual features of urban wood can be integrated into an effective sales pitch.


Successful completion of the webinar is measured by participating in the entire webinar and completing the evaluation.


Participant feedback is appreciated to help the presenters and webinar partner continually improve webinars for future programming.


Upon successful completion of this webinar, you will earn 1.0 CFEs in Category 1. CFEs will automatically be added to your CFE record located on by the end of the day (11:59 pm ET).

ISA certification holders can also earn CEUs. This program is approved for 1 ISA CEU in the categories ISA BCMA Science, ISA Certified Arborist, and ISA Municipal Specialist.

For ISA pre-approved webinars, SAF will report ISA CEU completions on a monthly basis for ISA CEU approved programs.


Upon successful completion of this webinar and the evaluation, participants may download and print a certificate verifying completion of the webinar and earning SAF CFEs. CFE certificates will only be available until May 9, 2025 at 12:00 am ET. 

Return to Webinar

Once you are registered for the webinar, access this webinar within your MY DASHBOARD. Prior to the start time, the webinar will be listed under "Upcoming Live Events." 

Following the day of the webinar, you can return to download your certificate accessing the webinar information within the general listing of YOUR DASHBOARD for 12 months following the webinar. The webinar product will become inaccessible on May 9, 2025 at 12:00 am ET.

Need Help?

For ForestEd questions, visit FAQs, email, or check out the registration quick tips in the Handouts tab. For technical assistance and questions about this webinar, email


This is a non-refundable item. Please view FAQs for additional information.

John Mahoney

Street Tree Revival Program Manager

West Coast Arborists (CA)

John Mahoney is with Street Tree Revival, an urban wood recycling program born out of West Coast Arborists. John is an expert in urban wood utilization and turning as much of it into special, unique pieces. As a storyteller and urban wood expert, he is aware of the potential of urban wood resources. Rather than turning them all into mulch, he has made it his mission to create excitement and appreciation for urban wood. 

Alex C. Wiedenhoeft

Research Botanist and Team Leader

Forest Products Laboratory, Madison, WI

Dr. Alex C. Wiedenhoeft is a botanist and Team Leader of the Center for Wood Anatomy Research at the Forest Products Laboratory in Madison Wisconsin. With more than a decade of experience working in the field of structural plant anatomy, he is a renowned expert in wood identification and anatomy. He has authored several research papers, a graduate-level book chapter, and an identification manual. His research in the field of forensic wood science includes the use of machine learning and AI to better identify the many wood species we use.

Frederik Laleicke (Moderator)

Extension Specialist

NC State University


How Anatomical Features of Urban Wood Create Unique Designs
05/08/2024 at 1:00 PM (EDT)  |  Recorded On: 05/08/2024  |  60 minutes
05/08/2024 at 1:00 PM (EDT)  |  Recorded On: 05/08/2024  |  60 minutes
20 Questions  |  Unlimited attempts  |  16/20 points to pass
20 Questions  |  Unlimited attempts  |  16/20 points to pass You must pass this quiz to receive credits for viewing the archived webinar
6 Questions
6 Questions Please complete the evaluation to help inform the continuous improvement of future programming.
CFEs & Certificate
1.00 CAT1 credit  |  Certificate available
1.00 CAT1 credit  |  Certificate available Download, save and print for your records. Your CFEs will be posted to your SAF CFE record today.
1 Question
1 Question Complete ONLY if you are certified with the International Society of Arboriculture (ISA). SAF will report CEU completions to ISA on a monthly basis.