Webinar information

Urban wood products are unique and every piece is different. Customers are impressed by the various features that give a slab or piece of lumber a one-of-a-kind, outstanding appearance. From a sales perspective, there is an opportunity to introduce potential customers to the features of the product. This component of the "sales pitch" makes urban wood products distinct from other wood products. This webinar helps us to pause and understand what the buyer sees and how we can better convey what we see and understand about wood anatomy to inform the sales and marketing strategy while elevating awareness of the value, significance, and opportunity for urban wood utilization.

Speakers

John Mahoney, Street Tree Revival Program Manager - West Coasts Arborists (CA)

Dr. Alex C. Wiedenhoeft, Research Botanist and Team Leader - Forest Products Laboratory, Madison, WI

Is this webinar for you?

This webinar is intended for arborists, urban foresters, and all individuals involved in the salvaging, milling, and processing of urban wood resources. It is additionally intended for those interested in how wood anatomy can enhance or affect end products. Anyone who has a love for urban, salvaged, and reclaimed wood will benefit by learning more about communicating about wood anatomy to a buyer. 

Registration

1. Click REGISTER to the right of the webinar title. Be sure to log in with your SAF account username and password.

2. After checking out, the webinar will be available on your MY DASHBOARD page here on ForestEd.

For group registrations or registering someone other than yourself please contact membership@safnet.org or 202-938-3910.

Pricing

SAF and UWN Member: $10

Non-member: $15

UWN Members will receive a promotion code through the UWN listserv, to use for registering at the SAF member price of $10.

Join SAF TODAY to take advantage of the growing member benefits, including course savings, free community of interest webinars, and more. Affiliate membership is now available!

Webinar access 

The webinar is scheduled for live viewing on Wednesday, May 8, 2024 at 1 pm ET. The Zoom Webinar platform will be used for the presentation. Be sure to connect to the webinar using a device approved to access Zoom.

Access this webinar within the Contents tab (to the right of the Overview information).

Webinar duration

The duration of this webinar is 1 hour.

Learning objectives

Upon successful completion of this webinar, you will be able to:

1. Identify the common anatomical features that make up the unique appearance of urban wood products.

2. Recognize the anatomical features identifiable early in the milling process which can improve the value of a product.

3. Discuss how individual features of urban wood can be integrated into an effective sales pitch.

Rubric

Successful completion of the webinar is measured by participating in the entire webinar and completing the evaluation.

Evaluation

Participant feedback is appreciated to help the presenters and webinar partner continually improve webinars for future programming.

CFEs

Upon successful completion of this webinar, you will earn 1.0 CFEs in Category 1. CFEs will automatically be added to your CFE record located on www.eforester.org by the end of the day (11:59 pm ET).

ISA certification holders can also earn CEUs. This program is approved for 1 ISA CEU in the categories ISA BCMA Science, ISA Certified Arborist, and ISA Municipal Specialist.

For ISA pre-approved webinars, SAF will report ISA CEU completions on a monthly basis for ISA CEU approved programs.

Certificate

Upon successful completion of this webinar and the evaluation, participants may download and print a certificate verifying completion of the webinar and earning SAF CFEs. CFE certificates will only be available until May 9, 2025 at 12:00 am ET. 

Return to Webinar

Once you are registered for the webinar, access this webinar within your MY DASHBOARD. Prior to the start time, the webinar will be listed under "Upcoming Live Events." 

Following the day of the webinar, you can return to download your certificate accessing the webinar information within the general listing of YOUR DASHBOARD for 12 months following the webinar. The webinar product will become inaccessible on May 9, 2025 at 12:00 am ET.

Need Help?

For ForestEd questions, visit FAQs, email ForestEdSupport@safnet.org, or check out the registration quick tips in the Handouts tab. For technical assistance and questions about this webinar, email ForestEdSupport@safnet.org.

Refund

This is a non-refundable item. Please view FAQs for additional information.