Can AI Sell Wood? The Growing Role of Artificial Intelligence in Forest Products Business

Includes a Live Web Event on 08/26/2026 at 1:00 PM (EDT)

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Webinar information

Trees have always told a story, from the forests that sustain our communities to the wood products that shape our homes, workplaces, and everyday lives. Today, AI is creating new ways to tell that story, helping forestry and forest products professionals better understand markets, connect with customers, and make data-driven decisions. In this webinar, Dr. Pipiet Larasatie of Virginia Tech will explore practical applications of AI in forest products business. Drawing on research, Extension experiences, and a recently funded USDA-supported Extension Foundation initiative focused on AI workforce development, she will share real-world examples, opportunities, and considerations for AI adoption in the forest sector.

Whether you work in forestry, wood products manufacturing, consulting, Extension, or natural resource management, this session will help you better understand how AI can support your organization while keeping people, forests, and sustainable wood products at the center of the conversation.

Communities of Interest are another way to receive, contribute, and add value to your SAF membership. LEARN MORE about SAF Communities of Interest or how to join the Forest Production and Utilization Community of Interest. JOIN SAF to engage in a community of interest and tap the growing membership benefits.

Is this webinar for you?

This webinar is designed for forestry and forest products professionals, including industry leaders, foresters, Extension personnel, consultants, educators, and natural resource managers interested in understanding the role of artificial intelligence in market development and business decision-making. Attendees will gain practical insights into how AI can support customer engagement, market intelligence, communication, and workforce development while helping organizations remain competitive in an increasingly digital marketplace.

Registration

1. Click REGISTER to the right of the webinar title. Be sure to log in with your SAF account username and password.

2. After checking out, the webinar will be available on your MY DASHBOARD page here on ForestEd.

For group registrations or registering someone other than yourself please contact membership@safnet.org or 202-938-3910.

Pricing

Registration is FREE ($0) for SAF members. Members still need to register to gain access to the webinar. 

SAF Non-member price is $10. Join SAF today to access Community of Interest webinars for free and other growing member benefits. Affiliate membership is now available!

Webinar access 

The webinar will be live on Wednesday, August 26 at 1:00 pm ET. 

It will be recorded, and its recording will be accessible for a year following air date. Access will close after July 22, 2027.

The webinar is accessible within the Contents tab (to the right of the Overview information).

Webinar duration

This webinar is 1 hour.

Learning objectives

Upon successful completion of this webinar, you will be able to:

1. Identify current and emerging applications of artificial intelligence in forest products business.

2. Evaluate opportunities and challenges associated with adopting AI tools in forestry and forest products organizations, including considerations related to accuracy, ethics, and workforce readiness.

3. Apply practical strategies and AI-enabled tools to enhance marketing communications, support data-driven decision-making, and strengthen competitiveness in the forest sector.

Rubric

Successful completion of the webinar is measured by viewing the entire webinar and completing the evaluation.

Evaluation

Participant feedback is appreciated to help the Community of Interest and presenters continually improve webinars for future programming.

CFEs

Upon successful completion of this webinar, you will earn 1.0 CFEs in Category 1. CFEs will automatically be added to your CFE record located on www.eforester.org.

Certificate

Upon successful completion of this webinar and the evaluation, participants may download and print a certificate verifying completion of the webinar and earning CFEs. CFEs will be uploaded to participant CFE records by the end of the day (11:59 pm ET).

Return to Webinar (live or archived)

Once you are registered for the webinar, access this webinar within your MY DASHBOARD. Prior to the start time, the webinar will be listed under "Upcoming Live Events." Following the end of the webinar, the webinar will be accessible within the general listing of registered items of YOUR DASHBOARD. The archived webinar will be available for 1 year following its live air date.

Webinar Resources

Additional resources are available within the Resources tab and within the Contents tab.

Need Help?

For ForestEd questions, visit FAQs, email ForestEdSupport@safnet.org, or check out the registration quick tips in the Handouts tab. For questions about this Community of Interest, contact the Forest Production and Utilization Community of Interest point of contact Alex George at ageorge2@paulsmiths.edu. For technical assistance and questions about this webinar, email ForestEdSupport@safnet.org.

Refund

This is a non-refundable item. Please view FAQs for additional information.

Dr. Pipiet Larasatie

Dr. Pipiet Larasatie

Extension Specialist and Assistant Professor

Virginia Tech

Pipiet Larasatie is an Extension Specialist & Assistant Professor in Sustainable Biomaterials Marketing at Virginia Tech. Her Extension and research programs focus on market development, consumer perceptions, and business innovation within the forest sector. She works with industry stakeholders and communities to identify emerging opportunities for wood products and sustainable biomaterials through data-driven decision-making. Larasatie's work explores how new technologies, including Artificial Intelligence (AI), can help forest products businesses better understand customers, enhance competitiveness, and expand market opportunities. Recently, she received funding through the USDA-supported Extension Foundation to advance AI workforce development initiatives. She is also actively involved in professional service, serving as Editor of BioProducts Business and contributing to national and international initiatives that support innovation in the forest sector.

Alex George, Ph.D.

Alex George, Ph.D. (Moderator)

Assistant Professor of Forest Operations

Paul Smith's College

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Can AI Sell Wood? The Growing Role of Artificial Intelligence in Forest Products Business
08/26/2026 at 1:00 PM (EDT)  |  60 minutes
08/26/2026 at 1:00 PM (EDT)  |  60 minutes
Evaluation
7 Questions
7 Questions Please complete the evaluation to help inform the continuous improvement of future programming provided by SAF's Communities of Interest.
CFE Credit: Webinar: Can AI Sell Wood? The Growing Role of Artificial Intelligence in Forest Products Business
Live and Archive Viewing: 1.00 CAT1 credit and certificate available
Live and Archive Viewing: 1.00 CAT1 credit and certificate available Download, save and print for your records. Your CFEs will be posted to your SAF CFE record today.
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