SAF Learning
Building Markets for Urban Wood
Includes a Live Web Event on 04/29/2025 at 1:00 PM (EDT)
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You must log in to register
- Non-member - $15
- Member - $10

Webinar information
Thanks in no small part to organizations like the Urban Wood Network, the urban wood (UW) supply chain is becoming more robust and steady every day. However, this presents a challenge to the UW industry: How do we use all this wood?
Join a team of seasoned UW professionals for a discussion about how UWN is helping to build markets, and how joining UWN can help to increase UW sales and build the UW brand. This webinar will also provide a “sneak peek” at a comprehensive set of marketing tools that will be available exclusively to UWN members later this year.
Is this webinar for you?
This webinar is intended for arborists, wood workers, urban foresters, and urban wood businesses. Wood producers looking for pathways to enter new markets in urban or built environments may find special value in this webinar. Additionally, students or foresters interested in emerging urban wood markets are welcome, as their work may be touched by these new markets.
Registration
1. Click REGISTER to the right of the webinar title. Be sure to log in with your SAF account username and password.
2. After checking out, the webinar will be available on your MY DASHBOARD page here on ForestEd.
For group registrations or registering someone other than yourself please contact membership@safnet.org or 202-938-3910.
Pricing
SAF and UWN Member: $10
Non-member: $15
UWN Members will receive a promotion code through the UWN listserv, to use for registering at the SAF member price of $10.
Join SAF TODAY to take advantage of the growing member benefits, including course savings, free community of interest webinars, and more. Affiliate membership is now available!
Webinar access
This webinar is scheduled for Tuesday, April 29 at 1pm ET.
Webinar duration
The duration of this webinar is 1 hour.
Learning objectives
Upon successful completion of this webinar, you will be able to:
1. Outline the steps taken to build urban wood markets.
2. Identify useful knowledge to have in order to run a successful urban wood business.
3. Define the ways that Urban Wood Network facilitates the growth of urban wood markets.
Rubric
Successful completion of the webinar is measured by participating in the entire webinar and completing the evaluation.
Evaluation
Participant feedback is appreciated to help the presenters and webinar partner continually improve webinars for future programming.
CFEs
Upon successful completion of this webinar, you will earn 1.0 CFEs in Category 1. CFEs will automatically be added to your CFE record located on www.eforester.org by the end of the day (11:59 pm ET).
This program is being evaluated for ISA CEUs.
For ISA pre-approved webinars, SAF will report ISA CEU completions on a monthly basis for ISA CEU approved programs.
Certificate
Upon successful completion of this webinar and the evaluation, participants may download and print a certificate verifying completion of the webinar and earning SAF CFEs. CFE certificates will only be available until April 29, 2026 at 12:00 am ET.
Return to Webinar
Once you are registered for the webinar, access this webinar within your MY DASHBOARD. Prior to the start time, the webinar will be listed under "Upcoming Live Events."
Following the day of the webinar, you can return to download your certificate accessing the webinar information within the general listing of YOUR DASHBOARD for 12 months following the webinar. The webinar product will become inaccessible on April 29, 2026 at 12:00 am ET.
Need Help?
For ForestEd questions, visit FAQs, email ForestEdSupport@safnet.org, or check out the registration quick tips in the Handouts tab. For technical assistance and questions about this webinar, email ForestEdSupport@safnet.org.
Refund
This is a non-refundable item. Please view FAQs for additional information.

Jennifer Alger
Co-owner and President
Far West Forest Products
Jennifer Alger is CEO of Far West Forest Products and manages Wood-Mizer California. She grew up in a traditional forestry family, and for the last 25 years she’s worked specifically with urban and salvaged trees diverting them from landfills and converting them to lumber. Jennifer is on the Board of Directors for the Urban Wood Network, and led a team to develop the first ever Urban Wood Standards and pathway for certification for Urban Wood Network members. She provides many tools that help sawyers in their lumber businesses, and co-founded AncesTREE™ inventory management app and Urban Lumber Market as a solution to her own urban lumber business that is now helping many others to simplify and improve profits in their sawmill businesses regardless of their source of logs.

Carmen Rodriguez
Chief Marketing Officer
Eutree, Inc.
Carmen Rodriguez is co-owner and CMO of Eutree Inc., a boutique lumber mill that's revolutionizing the way flooring and other hardwood products are sourced, processed, and supplied through their unique sustainable, integrated Forest Free™ approach to wood products. She leads growth strategies and customer experience across all brand touchpoints and drives development and execution of a comprehensive marketing philosophy, business strategy, and direction of the organization. Carmen holds Bachelor of Science degrees in Biology, Environmental Sciences, and Entomology from the University of Georgia.

Dwayne Sperber
President
Wudeward Urban Forest Products
Dwayne is the President of Wudeward Urban Forest Products, a purpose-driven producer and supplier of urban lumber and architectural woodwork. He is a champion of the environment and has dedicated himself to advancing the urban wood industry across the United States.

Rick Siewert
Owner/Vice President
Wood From The Hood
Rick is the Vice President and Co-Owner of Wood From The Hood, a producer of reclaimed urban lumber and custom wood products from the Twin Cities urban forest. Today they process over 100,000 board feet of lumber per year, and ship products nationwide.

Kanami Otani (Moderator)
Urban Forest Planner
Dudek
Key:





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Sponsors
For sponsorship opportunities, contact Victoria Duval at vduval@safnet.org